Nov 2025 - Feb 2026
PR Specialist
House of Marici Concept Store, London
Led PR support for visibility, storytelling, in-store events, collaborations, styling and visual direction.
About Lara
Fashion intelligence with cultural depth.
Freja PR is Lara Tenekeci’s editorial portfolio and cultural marketing studio for luxury fashion visibility.
Lara combines luxury PR experience, editorial leadership and research-led fashion marketing. Her work spans fashion events, press outreach, visual storytelling, concept-store visibility, hospitality content and magazine communications.
She is completing an MA in Fashion Marketing and Global Cultures at London College of Fashion, UAL, following a Bocconi degree in Economics and Management for Arts, Culture and Communications. Her research explores nostalgic fashion purchase intention among Gen Z consumers in London, using quantitative analysis in R.
Lara has the right to work in the United Kingdom and works across Turkish, English, Italian and French cultural contexts.
Experience
A practical background in PR, content and visual direction.
Nov 2024 - Mar 2025
Head of Marketing
SHEFACIO Magazine, Istanbul
Led branding, communications, social platforms, events and photoshoots based in Italy.
Jun 2024 - Aug 2024
Marketing Intern
Caresse, A Luxury Collection Resort & Spa, Bodrum
Supported content creation, social media, photoshoots, visual production, concerts and on-site events.
Jul 2023 - Jun 2024
PR Intern
Privee PR Agency, Istanbul
Supported fashion events, press outreach, media relations and social reports for PR packages.
Education
Luxury fashion, culture, economics and research.
London College of Fashion, UAL
MA Fashion Marketing and Global Cultures, 2025-2026.
Bocconi University
BSc Economics and Management for Arts, Culture and Communications, 2022-2025.